CLIENT: UNIVERSITY OF OXFORD

Green Templeton College, one of Oxford University’s most respected and historic institutions, approached us to design a marketing campaign aimed at alumni, encouraging them to contribute to the college’s ongoing research, development, and future growth.

Rather than relying on a traditional fundraising approach, we created a series of high-quality, collectible postcards designed to foster a sense of connection and continuity. Each postcard featured thoughtful design, subtle messaging, and compelling visuals.

The campaign avoided a hard sell, instead building a quiet sense of anticipation. Cards were delivered every three months, creating a rhythm that kept the college present in alumni minds while reinforcing a deeper emotional bond over time. The series helped maintain engagement, spark curiosity, and remind recipients of their lasting connection to the Green Templeton community.